놀이터 playground

놀이터 playground is a Korean culture experience space located in the heart of London’s Piccadilly Circus by JS holdings.

It serves as a hub for K-Beauty, K-Pop and various aspects of Korean culture. Housed brands include Kpop Korner, Life4Cuts(인생네컷), Skin2Seoul, K-sing, IDEAKOKO and Hello K.

The space has gained attention from influencers and visitors, with many sharing their experiences on social media platforms. The store even captured the attention of BTS’s RM who visited the store in June 2025.