Who we are
Founded in 2016 with the launch of its first Korean restaurant, YORI, JS Holdings Group has since expanded and diversified across the food service and lifestyle industries. Alongside YORI, the Group has successfully introduced a range of ventures including the Korean-style dessert café CAKE & BINGSOO, central London’s first Korean-Chinese restaurant YORI Banjum, Korean-inspired fashion brand MACE, nail studio The Bless, and Japanese dining concept NORI.
As part of its continued growth, JS Holdings Group launched Life4Cuts, a premium photo booth experience designed to capture memorable moments in a distinctive and engaging way. The Group also established Playground, a brand dedicated to bringing Korean culture—from K-Pop and beauty to entertainment—closer to a wider audience.
Driven by a commitment to showcasing Korean culture and cuisine, JS Holdings Group strives to share the richness and creativity of Korea with communities worldwide through its diverse portfolio of businesses.
OUR VISION
Expansion of the K-Culture Hub
Using London’s Piccadilly “playground” as a base, with plans to expand to the EU and Vietnam.
Global Internship & Academy
Creating a centre for cultivating the next generation of K-Culture talent via university-linked global internships.
Cultural Diplomacy Partnerships
Expanding networks through Oxford University, KOTRA, the Korean Cultural Centre, and the Korean Embassy in the UK.
Partnering with key UK and EU institutions and cultural organisations on joint projects to enhance the global presence of Korean culture.
K-Culture hub in the UK in partnership with HMV Europe.
K-Brand Promotion Platform
Offering pop-up, retail, and experiential spaces through K-playground, Life4Cuts, and YORI stores → Multi-shop platform integrating online and offline experiences.
Leading Korean SME Globalisation
Partnering with KOTRA to support UK expansion and promote Korean brands.
JS HOLDINGS GROUP
K-Culture and its Influence in the UK
The global popularity of K-pop and K-media
Success of K-pop has led to widespread interest in Korean Food. Products featured by famous K-pop artists and in K-media quickly gain attention.
Increasing interest in Korean cuisine
There are currently over 250 Korean restaurants operating in the UK. The trend shows an increase in barbecue and snack-focused restaurants.
King Charles III’s Celebration of K-culture
His Majesty visited New Malden’s Korean community, enjoying K-culture through K-pop and Kimchi. The Royal visit reflects the interest and recognition of Korean Cuisine.
The influence and prospects of K-culture
Interest in K-culture continues to grow through various K-contents. Trends emphasize the need for Korean restaurants and the growth of K-influence.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!